Saturday, September 26, 2026
Secret Lair is sustaining year-long search interest ahead of its $149 Odds and Ends Commander drop, while a 1.7-million-pound sugar recall is driving breakout queries for reducing sugar intake. Meanwhile, Middle Eastern fragrance dupes are systematically targeting luxury houses and storm warnings are failing to convert into emergency supply purchases.
Ongoing Stories(4)
Hawas Ice Fragrance Dupe
Still TrendingHawas Ice dupe queries remain elevated at +250% in the dupe cluster.
See previous coverageWebcam Research Cluster
Still TrendingBest webcams under $100 and best webcams for Zoom continue to show breakout growth at +2,450% and +2,350% respectively.
See previous coverageLidl Search Spike Ahead of NY Store Openings
Winding DownLidl near me interest has dropped to 6, down from a March peak of 34, as the NY opening hype fades.
See previous coverageBoard Game Holiday Season Starts in September
Still TrendingBest board games 2025 queries continue rising at +550%, maintaining the early holiday research pattern.
See previous coverageVisualizations(4)
Secret Lair Sustained 12-Month Demand
Secret Lair interest has sustained a 23-100 range for 12 months, peaking at 100 during the August 2026 drop window and holding at 40 ahead of the Sept 28 Odds and Ends release.
Middle Eastern Fragrance Dupes: Rising Query Cluster
Rayhaan Obsidian and Hawas Kobra lead a cluster of Middle Eastern fragrance dupes with 3,450% and 1,700% query growth respectively, expanding beyond the Baccarat Rouge 540 dupe economy.
Secret Lair Crossover Drops Dominate Rising Queries
Secret Lair crossover drops including Iron Maiden, God of War, and Odds and Ends command breakout search interest from 20,550 to 40,700, confirming the category has become a recurring commerce event.
Emergency Prep Interest Stays Flat During Storm Warnings
Generator interest sits at 48 despite coastal flood warnings spiking +600%, while portable power stations and emergency kits remain near zero, showing a 12-month prep gap.