Sunday, September 20, 2026
Board game holiday research surged to December levels two months early, while running shoes and smartphones joined the fall comparison shopping cluster alongside headphones. Dave the Diver's mobile launch spiked gaming commerce searches, and compostable trash bags proved to be another volatile one-day spike.
Ongoing Stories(3)
Fall Comparison Shopping Cluster: Protein Bars and Headphones
Major UpdateCluster has expanded to include running shoes and smartphones, with all four categories surging to 80-100 simultaneously.
See previous coverageWinter Coats Ramp Early While Heaters Stay Flat
Still TrendingWinter coat interest continues its slow climb, reaching 17 in late September while heater demand remains dormant.
See previous coverageFragrance Dupe Economy Expands Into an Ecosystem
Still TrendingNew SKUs including Rayhaan Aquatica and Hawas Kobra are breaking out, though underlying interest in established dupes is declining from spring peaks.
See previous coverageVisualizations(4)
Board Game Holiday Research Starts Two Months Early
'Best board games 2025' surged to 91 and 'board games 2025' hit 100 in late September 2026, nearly tripling from the low-30s the week prior and matching typical December holiday peaks.
Fall Comparison Shopping Cluster Expands to Shoes and Phones
'Best noise cancelling headphones' hit 100, while 'best running shoes 2025' jumped to 89 and 'best smartphones 2025' reached 84, all surging simultaneously from the 30s the prior week.
Dave the Diver Mobile Launch Drives Deep Sea Search Spike
'Deep sea' interest surged to 80 in September 2026, more than doubling from 28 the week before, driven by the mobile release of Dave the Diver on September 17.
Compostable Trash Bags: One-Day Spike, Not a Trend
'Compostable trash bags' spiked to 89 on September 20 after hitting zero just four weeks earlier, but the 3-month view shows repeated violent swings from 0 to 72 and back, indicating event-driven volatility rather than durable demand.