Friday, September 18, 2026
Restored iPhone 16 Pro searches surged 4,900% ahead of the iPhone 18 announcement while the fragrance dupe ecosystem exploded with fifteen new SKUs breaking out up to 56,650%. A Cry Baby perfume dupe micro-niche also emerged from zero search interest as TikTok mourned Melanie Martinez's discontinued scent.
Ongoing Stories(2)
Online Plant Buying Defies Fall Seasonality
Still TrendingBest places to buy plants online queries broke out again at +2,200% today, keeping the category hot even as temperatures drop.
See previous coverageEmerging Fragrance Dupes: Niche SKUs Break Out
Major UpdateThe niche SKU breakout has exploded into a full ecosystem: fifteen new fragrance dupes including Rayhaan Aquatica (+56,650%), French Avenue Amber Empire (+34,050%), and Hawas Malibu (+25,250%) broke out simultaneously, far exceeding yesterday's cluster.
See previous coverageVisualizations(5)
New Fragrance Dupe SKUs Break Out by the Dozen
Seven new fragrance dupe SKUs broke out with gains from 22,650% to 56,650% in related query growth, expanding the niche far beyond previously covered pioneers into a full ecosystem of Middle Eastern and designer alternatives.
Older iPhone Buying Interest Stays Elevated Pre-Launch
iPhone 15 buy interest leads at 57 in the latest week, with iPhone 14 at 54, both more than double their summer lows of 24-27. iPhone 12 and 13 buying interest also elevated at 52 and 51 respectively, suggesting sustained price-sensitive demand across multiple generations ahead of the iPhone 18 announcement.
iPhone Deal-Hunting Queries Break Out Ahead of iPhone 18
Five iPhone price-sensitive search clusters broke out with gains from 500% to 7,900%, led by iPhone 17e rumors at +7,750% and restored iPhone 16 Pro demand at +4,900%, as consumers anticipate the imminent iPhone 18 announcement.
Fragrance Dupe Pioneers Show Sustained 12-Month Demand
Khadlaj Island Dreams, Arabiyat Prestige Marwa, and French Avenue perfume have maintained elevated search interest throughout 2026, with peaks of 91, 90, and 84 respectively in late spring, establishing the blueprint for the dupe economy before this week's SKU explosion.
Vulcan Feu Holds a Year-Long Fragrance Dupe Niche
Vulcan Feu search interest peaked at 100 in April 2026 and has maintained a baseline of 20-40 for most of the year, showing durable demand for this specific French Avenue-adjacent fragrance dupe even as new SKUs enter the cluster.