Thursday, September 17, 2026
Exact-match fragrance dupes led by Khadlaj Island Dreams surged over 1,000% from TikTok hype, polar vortex searches spiked to 26 six weeks ahead of typical winter demand, and the Pokemon Target drop peaked at maximum interest while fall plant buying held steady.
Ongoing Stories(4)
Pokemon 30th Anniversary Searches Triple Ahead of Target Drop
Major UpdateSearch interest hit 100 this week as the Target drop arrived, up from 20 last week, confirming the three-week ramp peaked on release day.
See previous coveragePokemon x Owala Target Drop Drives a Three-Week Ramp
Major UpdateOwala Pokemon surged to 32 alongside the Pokemon 30th Anniversary peak as the Target collaboration went live.
See previous coverageOnline Plant Buying Defies Seasonality With Early Fall Spike
Still TrendingInterest held at 42-44 this week, maintaining elevated fall levels and treating September as a second planting season.
See previous coverageLola Blanket Searches Spike and Stay Elevated
Winding DownInterest declined to 6 this week, down from August peaks of 12, as the blanket moves out of viral territory.
See previous coverageVisualizations(4)
Emerging Fragrance Dupes: Niche SKUs Break Out
Khadlaj Island Dreams peaked at 91 in early June and is holding at 30, while Arabiyat Prestige Marwa hit 90 in May, showing sustained niche demand for these specific fragrance dupes.
Polar Vortex Anxiety Arrives Before Winter Products
Polar vortex search interest spiked to 26 this week after sitting near zero all summer, while electric blanket and space heater interest remain dormant at 4 and 8.
Pokemon Drop Day: 30th Anniversary Hits Max Interest
Pokemon 30th Anniversary searches surged to 100 this week, up 5x from 20 last week, while Owala Pokemon jumped to 32 as the Target collaboration dropped.
Online Plant Buying Defies Fall Seasonality
Best places to buy plants online held at 42 this week, near its June peak of 50, while buy plants online stayed steady at 44, showing durable off-season demand.