Friday, September 11, 2026
Practical Magic 2 merch searches exploded 39,000% before release, signaling a pre-launch cottagecore gold rush, while native aster plants and online plant buying are carving out an unexpected second spring season in September.
Ongoing Stories(2)
Fall Decor vs Pumpkin Spice: The Divergence Continues
Still TrendingThe native aster gardening trend adds a new living-plant dimension to fall decor demand, reinforcing that consumers are investing in reusable, perennial autumn aesthetics rather than disposable seasonal items.
See previous coverageBack-to-School Tech Is Accelerating Early
Still TrendingRising queries for 'best laptops for students' (+250%) and 'best webcams for zoom' (+2,150%) confirm the back-to-routine tech cluster is still accelerating as classes and hybrid work schedules settle in.
See previous coverageVisualizations(3)
Practical Magic 2 Breakout Dwarfs Related Aesthetic Terms
Practical Magic 2 interest exploded from a baseline of 0-3 to 100 in the week of Sep 6-12, a 30x+ move, while witch costume and cottagecore decor remain flat at 0-4, suggesting the demand is movie-specific and not yet spilling over to adjacent categories.
Fall Flower Wars: Asters Hold Ground as Mums Surge
Mums searches climb seasonally to 76 as fall approaches, but asters maintain 6 year-over-year while 'asters for sale' queries rose 70%, signaling a TikTok-driven native-plant niche that garden brands can exploit.
Online Plant Buying Defies Seasonality With Early Fall Spike
'Buy plants online' hit 38 and 'best places to buy plants online' reached 33 in early September, roughly 9x higher than the same week last year and challenging the traditional spring-only peak pattern.