Saturday, September 12, 2026
Lola Blanket sustains viral search interest at 5x spring levels after an August sale spike, while Xbox Game Pass nearly doubled search demand over 12 months. The dupe economy is also expanding beyond fragrance into home goods for the first time.
Ongoing Stories(1)
iPhone Buying Cluster / Vintage iPhone Hunt
Still Trending"iPhone 3GS to buy" broke out at +8850% and iPhone 12-15 buying queries surged 650%-1500% this week, maintaining the vintage-to-modern hunt pattern ahead of new releases.
See previous coverageVisualizations(4)
Lola Blanket Searches Spike and Stay Elevated
Lola Blanket search interest surged to 100 during the August 16-22 "Christmas in August" sale, then sustained at 45 through September 12 — nearly 5x above the spring baseline of 8-10, indicating durable viral demand beyond the promotional window.
Xbox Game Pass Doubles Search Interest in 12 Months
Xbox Game Pass search interest climbed from 23 to 45 over 12 months (up 96%), while PlayStation Plus grew from 11 to 22 (up 100% from a lower base), with Xbox consistently outpacing Sony since April 2026.
Lola Blanket Dupe Interest Emerges
While "lola blanket" searches remain elevated at 45, "lola blanket dupe" queries have tripled from a baseline of 1 to 3, signaling early price-sensitive demand around the $325 viral blanket.
Dupe Economy Expands Beyond Fragrance
Fragrance dupes still dominate rising searches with 4-digit growth, but "lola blanket" and "lola blanket dupe" at +250% are the first major non-fragrance entries, signaling the dupe economy's expansion into viral home goods.