Friday, September 25, 2026
Ongoing Stories(5)
Fall Comparison Shopping Cluster
Still TrendingNew verticals including webcams, teeth whitening kits, and stroller travel systems joined the research wave, all showing identical seasonal February-June-September peaks.
See previous coverageFragrance Dupe Economy
Still TrendingHawas Ice remains elevated at 66, up from 50 in August, while Rayhaan Obsidian, Hawas Kobra, and Asad Elixir maintain sustained demand.
See previous coverageOlder iPhone Buying Interest
Winding DownThe iPhone 'to buy' phrasing spiked to 51-53 in mid-September but has declined to 13-14 this week as the pre-launch research window closes.
See previous coverageSquishy Toy Category Surge
Winding DownNeedoh interest holds at 36, down from a spring peak of 89, while restock queries for dumpling squishies continue at Five Below and Target.
See previous coverageMeta VR Hardware Launch
Still TrendingInterest remains elevated following Meta Connect 2026 and the dual hardware launch of Meta VR Glasses and Quest 3.
See previous coverageVisualizations(5)
Current Signals vs. Their 2026 Peaks
GTA 6 Collector's Box is at its all-time high of 88, while DR.DENT and Brooks collapsed to 8 and 9 from April peaks of 100. Hawas Ice sits at 66, up from 50 in August, showing genuine pre-Q4 momentum.
GTA 6 Collector's Edition: From Zero to 88 in One Week
Interest in GTA 6 Collector's Edition hit 88 in Sep 20-26, up from a 12-month baseline of 0-5, an 18x surge after Rockstar's $399.99 Vice City Collection reveal on Sep 24.
The Breakout Trap: DR.DENT and Brooks Are Past-Peak
DR.DENT purple strips collapsed from 100 in April to 8 in September, while the branded variant fell from 40 to 0. Brooks Adrenaline GTS 25 dropped from 100 to 9. Google Trends still labels them 'Breakout' due to low summer baselines.
Hawas Ice Fragrance Dupe: Sustained 12-Month Demand
Hawas Ice has held at 66 interest in September, up 32% from August's 50, with sustained demand since September 2025 and an April 2026 peak of 100.
Webcam Research Cluster: Predictable Triple-Peak Seasonality
Best webcam queries surged to 62 in mid-September as part of a predictable pattern that also peaks in February (98) for New Year work setups and June (75) for graduation season.