Tuesday, September 22, 2026
Needoh and dumpling squishies sustain six-month viral growth with restock queries breaking out, while Nike Mind 001 builds a predictable restock calendar. Fidelity Crypto sees a second surge to 95, and Dollar General headlines fail to move search interest beyond its 36-53 band.
Ongoing Stories(5)
Lidl Search Spike Ahead of NY Store Openings
Major UpdateInterest spiked to 85 this week as NY store openings approach, nearly doubling last week's level.
See previous coverageComfrt Dreamer Blanket Sustained Growth
Still TrendingHolding at 77, maintaining its position as a durable viral blanket hit.
See previous coverageLola Blanket vs. Its Dupe
Still TrendingSteady at 50, with dupe queries still rising alongside the brand.
See previous coverageBoard Game Holiday Season Starts in September
Still TrendingClimbing back to 69 as holiday research resumes ahead of Q4.
See previous coverageOnline Plant Buying Defies Fall Seasonality
Still TrendingHitting 96, defying fall seasonality for a third consecutive week.
See previous coverageVisualizations(4)
Squishy Toy Cluster Sustains 6-Month Growth
Needoh interest peaked at 89 in March 2026 and Dumpling Squishy hit 90 in May 2026; both hold at 35-45 in September, proving durable demand beyond a viral flash.
Nike Mind 001 Restock Calendar Drives Steady Demand
Interest rose from 0 in September 2025 to 69 in April 2026 and has maintained 18-20 through late September with recurring restock spikes ahead of the October 1 drop.
Fidelity Crypto Hits Second Peak in Three Months
Search interest spiked to 100 in July 2026, dropped to 25 in August, and rebounded to 95 in late September following stablecoin and trading expansion news.
Dollar General Search Flat Despite Viral CEO Headlines
Twelve-month interest has stayed between 36 and 53; the September news cycle pushed the metric only to 36, showing no durable consumer search breakout.