Sunday, September 6, 2026
Prada Paradigme is already the dupe ecosystem's newest target while Jomashop broke out in related queries, signaling discount-first luxury shopping. Fall decor hit 78 as pumpkin spice collapsed 49%, and Owala held at 55-78 while Stanley flatlined at 8.
Ongoing Stories(4)
Fall Decor vs Pumpkin Spice
Major UpdatePumpkin spice collapsed from 100 to 51 while fall decor climbed to 78, confirming the divergence between durable seasonal shopping and viral food fads.
See previous coverageFragrance Dupe Ecosystem
Major UpdateRayhaan Aquatica faded from 100 to 25 while Prada Paradigme emerged as the newest dupe target within months of its 2026 launch.
See previous coverageUsed iPhone Hunt
Still TrendingiPhone 12-14 buying queries remain elevated at +1000% as consumers hunt used models ahead of new releases.
See previous coverageOwala vs Stanley
Still TrendingOwala holds at 55-78 while Stanley Cup interest flatlines at 8, confirming Owala's durable dominance in the water bottle category.
See previous coverageVisualizations(4)
Fragrance Dupe Rotation: Prada Paradigme vs Established Dupes
Rayhaan Aquatica collapsed from its 100 peak in May to 25 now, while Khadlaj Island Dreams slid to 31. Prada Paradigme holds steady at 63, becoming the dupe ecosystem's newest target within months of its 2026 launch.
Fall Decor Sustained vs Pumpkin Spice Collapse
Fall decor interest climbed to 78 this week, up from 23 in late July. Pumpkin spice peaked at 100 last week and collapsed 49% to 51, confirming the divergence between durable seasonal shopping and viral food fads.
Owala Holds Strong While Stanley Flatlines
Owala water bottle interest holds at 55-78 range through summer 2026, while Stanley Cup searches collapsed to 8 and have flatlined near that level for three consecutive months.
Jomashop: The Discount-First Luxury Mindset
Jomashop interest remains elevated at 71, up 39% from its 51 level a year ago. The gray-market retailer saw a breakout in Prada Paradigme-related queries, signaling consumers now hunt for discounts immediately after a luxury launch.