Saturday, September 5, 2026
Searches for older iPhones jumped 5-6x ahead of Apple's September 9 event, while Axel Arigato's end-of-season sale drove a six-week sustained climb in deal queries. Pumpkin spice peaked early and faded, but fall decor interest keeps rising.
Ongoing Stories(3)
Fall Decor vs Pumpkin Spice
Major UpdatePumpkin spice peaked at 100 in late August and has since dropped to 50, while fall decor interest continues its steady climb to 14, confirming home goods have a longer seasonal runway.
See previous coverageFragrance Dupe Ecosystem
Still TrendingRising dupe queries for Rayhaan, Afnan, and Hawas lines remain elevated, showing the category's staying power into early September.
See previous coverageThe Viral Blanket Wars: Lola vs. Comfrt
Winding DownLola blankets interest has fallen from a 100 peak to 34, while rival Comfrt holds steady near 39, confirming the viral spike is fading.
See previous coverageVisualizations(4)
Used iPhone Hunt Starts Early
Combined interest in 'iPhone 12/13/14/15 to buy' surged from 4-5 to 25-27 in the week ending Sep 5, a 5-6x week-over-week jump ahead of Apple's Sep 9 event.
Axel Arigato Deal Interest
Searches for 'axel arigato deal' climbed from 0 in early 2026 to 100 by late August, with a steady 6-week ramp reflecting the brand's end-of-season sale calendar.
Fall Decor vs Pumpkin Spice: The Divergence
Pumpkin spice peaked at 100 in late August then dropped to 50, while fall decor continued its slow climb to 14 by early September, showing home goods have a longer seasonal runway than F&B.
McDonald's Pumpkin Pie: One-Week Wonder
Interest in McDonald's pumpkin pie went from 0 all year to 100 in the week ending Sep 5, a textbook one-week viral spike tied to the product's annual return.