Tuesday, October 20, 2026
Ritz's first gluten-free crackers and Lay's holiday chip lineup both spiked from zero to 100 search interest following their October 19 launches, while the fragrance dupe category expands beyond individual products to dupe-native brands like Khadlaj and Dossier breaking out at +40,300%.
Ongoing Stories(2)
Fragrance Dupe Rotation
Still TrendingHawas Kobra holding steady at 24 while Rayhaan Aquatica cooled to 33 from summer peak of 73. New dupe topics breaking out: Khadlaj Perfumes (+40300%), Dossier (+39700%).
See previous coverageLola Blanket Dupe Demand
Still TrendingLola blanket dupe queries still rising at +250%, maintaining sustained interest as brand expands distribution.
See previous coverageVisualizations(4)
Gluten-Free Ritz Crackers: Zero-to-100 Product Launch
Search interest exploded from 0 to 96-100 following October 19 launch at Walmart and Albertsons. Classic zero-to-100 pattern indicating strong consumer awareness for Mondelez's first gluten-free Ritz offering priced at $4.49 for 8oz.
Lay's Holi-LAY'S Lineup: Holiday Chip Announcement Spike
Five-flavor holiday collection including chocolate-covered chips drove interest from 0 to 100 for 'lays thanksgiving chips' following October 19 announcement. Staggered releases: savory flavors Oct 25, Maple Bacon Nov 8, chocolate varieties Dec 1.
Fragrance Dupe Rotation: Hawas Kobra vs Rayhaan Aquatica
Hawas Kobra maintains steadier interest (24-43 range, currently at 24) while Rayhaan Aquatica peaked at 73 in June and cooled to 33. Suggests rotation from Rayhaan to Hawas as the more stable dupe choice. Both down from summer highs.
False Breakouts: Temporary Pandemic Trends Collapse
Both 'best webcams under 100' and 'compostable trash bags' peaked earlier in 2026 (at 94-100) but collapsed to near-zero by October. These were work-from-home driven trends, not sustained consumer shifts. Contrast with sustained fragrance dupe growth.