Sunday, October 18, 2026
Doritos Lemon Pepper generated a zero-to-100 search breakout in one week following its October 15 announcement, while the fragrance dupe category shows accelerating rotation with French Avenue and Bujairami Hectic both cooling 67% from summer peaks. Lola Blanket maintains sustained interest at 67 with dupe queries doubling, signaling an evolving product ecosystem rather than a viral flash.
Ongoing Stories(1)
Fragrance Dupe Purchase Intent
Winding DownCategory-wide cooling continues with French Avenue and Bujairami Hectic both down ~67% from summer peaks. Rotation to new SKUs accelerating.
See previous coverageVisualizations(4)
Doritos Lemon Pepper: Zero-to-100 Product Launch
Search interest exploded from 0 to 100 in one week following PepsiCo's October 15 announcement. The new limited-time flavor combines citrus and peppery heat, launching nationwide in early 2027.
Lola Blanket: Sustained Demand With Rising Dupe Interest
Main brand interest remains elevated at 67 (vs 13-25 baseline), while dupe queries have doubled from 4 to 8 over the past month, signaling price-sensitive demand expansion into fall season.
Fragrance Dupe Rotation: Newcomers vs Established Players
French Avenue and Bujairami Hectic peaked in summer (63 and 79) but cooled to 20 and 26. Rayhaan Aquatica has declined 41% from June peak (73 to 43), showing category-wide rotation pattern.
HydroJug: Sustained Interest Post-Peak
HydroJug maintains steady search interest at 51-65 range after November 2025 peak (100). Despite being positioned as a Stanley alternative, dupe queries remain at 0, indicating brand loyalty over price-sensitive demand.