Saturday, October 10, 2026
Purple teeth whitening strips led by DR.DENT are breaking out with searches up 5,000% after the brand did $3.1M on TikTok Shop in January, while Halloween costume searches climbed to 36 as the seasonal ramp begins 8 weeks early with experience-based queries like Horror Nights up 3,500%. The retro iPhone 5c sustains interest at elevated levels while the 3GS fades, and fragrance dupes continue rotating brands with Hawas Kobra up 1,100% this week.
Ongoing Stories(3)
Fragrance Dupe Ecosystem
Still TrendingCategory continues rotating brands with Hawas Kobra up 1,100% and Prada Paradigme dupe up 750%. Rayhaan Aquatica remains the volume anchor at 15, down from peak of 38.
See previous coverageRetro iPhone Newtro Trend
Major UpdateiPhone 5c sustains elevated interest (8-16 range) while iPhone 3GS collapses to baseline (1-3). The data suggests functional retro devices outperform pure novelty collectibles.
See previous coverageHalloween Seasonal Ramp
Major UpdateCostume searches hit 36, up from near-zero in summer. Spirit Halloween at 33. New: political costumes (JD Vance up 850%) and experience-based searches (Horror Nights up 3,500%) driving growth.
See previous coverageVisualizations(4)
Purple Teeth Whitening: The TikTok Shop Breakout
Purple teeth whitening strips peaked at 92 in April 2026, with DR.DENT emerging as the breakout brand. The category shows strong seasonality with a recent resurgence driven by TikTok Shop affiliate marketing.
Halloween Shopping Season Begins Early Ramp
Halloween costume searches climbed from near-zero in summer to 36 this week, while Spirit Halloween interest reached 33. The ramp started in late August, 8 weeks before the holiday.
Teeth Whitening Category: At-Home Kits vs Traditional Strips
Generic 'teeth whitening kit' searches spike annually in April (peaking at 100), while Crest Whitening Strips maintain steady baseline interest (11-19). At-home kit interest is 3x higher than strips during peak season.
Retro iPhone Interest: iPhone 5c Sustains While 3GS Fades
iPhone 5c maintains elevated interest at 10-16 range, while iPhone 3GS has dropped back to baseline (1-3). The 'old iphone' category peaked at 100 in April and currently sits at 57.