Sunday, October 4, 2026
Runescape Dragonwilds drove search interest up 10x over four weeks following its console launch, while Halloween costume queries surged to 51 as consumers searched early for budget group costumes. Meanwhile, the webcam category cooled from December highs but Logitech's $40 Brio 100 saw a 150% query breakout.
Ongoing Stories(4)
Retro iPhone Purchase-Intent Query Breakouts
Still Trending"iPhone 3GS to buy" remains at Breakout levels (+9,100%) and iPhone 12-15 purchase-intent queries continue rising +400% to +1,500%, confirming sustained retro-device demand.
See previous coverageMiddle Eastern Fragrance Dupe Rotation
Still TrendingRayhaan Aquatica, 9pm Night Out, and Rayhaan Terra still dominate rising dupe queries with Breakout to +3,950% growth, indicating the fragrance dupe economy remains in full rotation.
See previous coverageTikTok Shop Dominance vs Amazon Finds Stagnation
Still TrendingAmazon finds queries show only modest +40% to +110% growth, continuing the stagnation pattern as TikTok Shop captures impulse purchase intent.
See previous coverageFlea Treatment Searches Spike on Schedule
Still Trending"Best flea treatments for cats" is still rising at +2,650%, maintaining its seasonal autumn pulse.
See previous coverageVisualizations(4)
Board Games Hold Seasonal Baseline Before Winter Peak
Board game searches sit at a 16-point baseline in early October, down from a February peak of 47, as early holiday planners begin researching ahead of the Q4 gifting surge.
Q4 Seasonal Categories Diverge: Halloween Enters Peak Ramp
Halloween costume searches surged to 51 in early October, up from a summer baseline of 1-2, while Christmas decorations, winter jackets, and space heaters remain near zero.
Runescape Interest 10x's on Dragonwilds Launch and RuneFest Summit
Runescape search interest jumped from a 12-month baseline of 4-6 to 58 this week, while Runescape Dragonwilds climbed to 17 following the Sept 15 console launch and Oct 3 summit.
Webcam Category Cools From Holiday Highs, But Budget Models Break Out
Webcam interest has fallen 45% from its December 2025 peak of 100 to current levels near 30-55, yet specific queries for Logitech Brio 100 rose 150% this week.