Tuesday, September 8, 2026
Ongoing Stories(2)
Fragrance Dupe Ecosystem
Major UpdateThe dupe economy has evolved from individual viral SKUs to deliberate portfolio strategies. Rasasi's Hawas line now has 12+ flankers, Rayhaan is building brand equity with Obsidian, and French Avenue dominates with 146+ SKUs. Overall dupe perfume interest is flat, so growth is coming from SKU proliferation, not category expansion.
See previous coverageWinter Prediction Spike
Still TrendingSuper El Niño snow map searches spiked +1000% again today on fresh forecast coverage, but winter boots remain at normal September levels (16). Still a narrative lead, not a shopping trend.
See previous coverageVisualizations(4)
Rasasi's Hawas Empire: 12 Flankers, One DNA
Hawas Ice leads the lineup at 86 search interest, followed by Hawas Black at 25 and Hawas Kobra at 18. The original 2015 DNA now supports 12+ flankers, each maintaining independent search volume year-round.
Rayhaan Builds a Brand, Not Just a Viral Hit
Rayhaan Aquatica peaked at 99 in spring 2026 but has cooled to 48. Obsidian has held steady at 20-25 interest for 9+ months, while Arabiyat Prestige Marwa maintains a 51 baseline.
New Entrants vs. Established Dupe Houses
French Avenue dominates at 79 search interest with 146+ SKUs, while Asad Elixir (12) and Arabiyat Prestige Marwa (8) fight for niche share. Rising query percentages mask massive absolute volume gaps.
The Dupe Economy Is Flat — Brands Are Fighting for Share
Overall 'dupe perfume' interest has fallen 22% from its April peak of 90 to 70 today. 'Fragrance dupe' remains flat at 10. Growth now comes from SKU proliferation, not category expansion.