Wednesday, July 22, 2026
Lola Blankets sustains 5x elevated search interest 12 months post-viral with a thriving dupe economy emerging, while men's skincare collapsed from a 100-point April peak to 1 as curiosity failed to convert to habit. School supplies queries climbed to 80 as parents begin item-specific research 4-6 weeks ahead of basket-level "back to school" shopping.
Ongoing Stories(3)
Back to School 2026 Research Cycle
Still TrendingSchool supplies queries have climbed from 25 to 80 over 8 weeks, while 'back to school shopping' terms remain flat at 5-6. The 4-6 week lag pattern between generic and specific queries is holding.
See previous coverageiPhone 'To Buy' Pre-Announcement Pattern
Major UpdateConfirmed collapse pattern: iPhone 'to buy' peaked at 100 in February 2026, now at 3 (97% decline). iPhone 14/15 specific queries flat at 0. Validates the price-sensitive delay hypothesis.
See previous coverageTravel Hair Care and Hair Dryer Category Seasonality
Still TrendingEarly research signal emerging: 'best hair dryers 2025' queries climbed to 8 by July, 6 months before target year. Category maintains April-June peak seasonality (94-100).
See previous coverageVisualizations(5)
Lola Blankets: The Viral Luxury Throw Sustains Momentum
Lola Blanket maintains elevated interest at 19 vs 3-4 baseline in July 2025. Peaked at 25 in December (holiday). Throw blanket category peaked at 100 in April. Weighted blankets declined from 42 to 19.
Clinique Great Skin Everywhere: The Launch-Decay Pattern
Clinique set spiked to 11 in April 2026 (launch) then declined to 0. Men's skincare peaked dramatically at 100 in April, now at 1. Both follow typical viral launch curves with rapid decay.
Early Bird Hair Dryer Research: 2025 Models Already Searched
'Best hair dryers 2025' queries emerged at 9 in February, normalized, then climbed to 8 by July. Hair dryer category shows seasonal peaks in April-May (100-94). Dyson maintains steady 11-14 range.
iPhone 'To Buy' Pattern: Post-Announcement Collapse
iPhone 'to buy' peaked at 100 in February 2026 (pre-announcement), collapsed to 3 by July. iPhone 14/15 specific queries flat at 0. Pattern confirms price-sensitive buyers delay purchases ahead of new releases.
Back to School 2026: The Quiet Before the Storm
School supplies queries climbed from 25 to 80 over 8 weeks. 'Back to school shopping' and 'back to school supplies' remain flat at 5-6. Generic terms lead specific shopping queries by 4-6 weeks.