Tuesday, July 21, 2026
Online plant shopping emerges as a durable e-commerce category with 8.1% market growth, while IMAX 70mm searches surge 5x baseline for The Odyssey and consumers show nostalgia for 2023's "authentic" Amazon finds era. Early Black Friday planning confirms the 5-month purchase research window, signaling a shift toward intentional consumption over algorithm-driven impulse buying.
Ongoing Stories(3)
Middle Eastern Perfume Dupes
Still TrendingKhadlaj Island Dreams remains in breakout territory, though Prada Paradigme now showing more sustained geographic concentration in Wyoming, Delaware, and DC.
See previous coverageLidl Post-Expansion Demand
Winding DownNear-me searches normalizing to 1-2 from March peaks of 8, maintaining 20x baseline but growth phase complete.
See previous coverageThe Odyssey Movie IMAX 70mm Momentum
Major Update70mm IMAX searches surged further to 46 (was 21 last week), with 'imax near me' hitting 100. Sustained 4-week growth pattern validates premium format demand.
See previous coverageVisualizations(5)
Online Plant Shopping: Emerging E-Commerce Category
'Buy plants online' shows early sustained growth from 0 to 2 throughout 2026, while 'grow a garden' follows summer seasonality (peaked at 100 in August 2025). Online plant nursery market growing at 8.1% CAGR to $4.82B per industry data.
IMAX 70mm Theater Demand: The Odyssey Effect
'70mm IMAX theaters' surged from 0 to 46 in 4 weeks, with 'imax near me' hitting 100. Interest 5x higher than typical moviegoing. Validates premium format demand for Christopher Nolan's The Odyssey ahead of July 2026 release.
Amazon Finds Nostalgia: The 2023 Peak
'Amazon finds 2023' maintains 42-63 index throughout 2026 despite being 3 years old, while 2024 version barely registers. Signals nostalgia for peak TikTok commerce era before platform became overly commercialized.
Discount Retail: Lidl Normalization vs Walmart Seasonality
Lidl 'near me' searches normalizing to 1 from March peaks of 8, maintaining 20x year-ago baseline. Walmart follows expected seasonal pattern (peaked at 100 in June). Dollar Tree flat at 6-7 showing no expansion effect.
Rising Shopping Queries: Breakout Signals
Top rising shopping queries show breakout growth in plant/garden category (+19,300% for online plants), early holiday planning (+3,600% for BF 2025), and nostalgia for 2023 Amazon finds (+2,350%). Most are low-base spikes except plants showing sustained pattern.