Saturday, October 24, 2026
The dupe economy is expanding beyond fragrances into snacks with Heavenly Hunks' "Dupe Loops" mini donuts hitting 212 Target stores in a zero-to-100 launch, while the Hawas fragrance brand builds an entire product ecosystem with five variants now in market. Hawas Kobra has sustained 110% growth over 12 months to become the category leader as Rayhaan Aquatica declines 60% from its peak, with new entrants like 9pm Night Out and Hawas London breaking out at 80,600% interest.
Ongoing Stories(1)
Retro iPhone Collectibles
Winding DownInterest has returned to baseline levels after February's seasonal spike. iPhone 6S down from peak of 98 to 9, iPhone 3GS from 42 to 2.
See previous coverageVisualizations(4)
Geographic Distribution: Snack Dupes vs Fragrance Dupes
Fragrance dupes dominate in coastal states (CA: 91, NJ: 89) while snack dupes show higher relative interest in the South and Midwest (OK: 31, AL: 30, LA: 27).
Fragrance Dupe Rotation: Hawas Kobra vs Rayhaan Aquatica
Hawas Kobra has sustained 110% growth over 12 months (from 21 to 44), while Rayhaan Aquatica peaked at 73 in June 2026 and has declined 60% to 29. 9pm Night Out perfume just emerged with breakout interest (+4800%).
Heavenly Hunks Dupe Loops: Zero-to-100 Product Launch
Heavenly Hunks Dupe Loops went from zero search interest to 100 in one week following the September 2026 Target launch. The 'dupe loops' query is at breakout level (+1,022,300%).
Hawas Fragrance Line Extension Strategy
Hawas is expanding beyond Kobra with Hawas Ice sustaining 185% growth (26 to 74), while new variants Chrome and London are breaking out with 50,450% and 80,600% interest surges respectively.