Wednesday, September 30, 2026
Verity book search interest surged sevenfold to peak at 100 ahead of the October 2 movie release, while Melanie Martinez's Cry Baby Perfume restock drove gourmand fragrance queries and Comfrt blanket continued its steady climb as Lola cooled.
Ongoing Stories(2)
Lola Blanket Related Query Cluster Breakouts
Winding DownSearch interest has retreated from its August peak of 100 to 43, though it remains well above the category baseline heading into Q4.
See previous coverageComfrt Blanket 12-Month Search Growth
Still TrendingInterest climbed to 17 this week, extending Comfrt's steady 12-month growth curve while Lola cools.
See previous coverageVisualizations(4)
Verity Book Search Cluster Peaks at Movie Release
Verity book search interest surged from 14 to 100 over six weeks, while Anne Hathaway Verity and Colleen Hoover Verity climbed to 13 and 26 respectively, peaking just days before the October 2 theatrical release.
Verity vs It Ends With Us: Adaptation-Driven Divergence
Verity book interest hit 100 this week while It Ends With Us remained flat at 4, proving the surge is specific to the movie adaptation rather than a general Colleen Hoover wave.
Melanie Martinez Fragrance Cluster Rises Into Fall
Cry Baby Perfume jumped from a summer baseline of 7-10 to 25 this week, with Melanie Martinez perfume climbing to 26, driven by 10-year anniversary restocks and autumn gourmand demand.
Premium Blanket Rotation: Lola Cools, Comfrt Climbs
Lola blanket retreated from its August peak of 100 to 43, while Comfrt blanket rose to 17, extending its 12-month steady growth trend and confirming the category's annual winner rotation.