Monday, August 31, 2026
Asad Elixir by Lattafa has emerged as the fastest-growing fragrance dupe of 2026 with sustained six-month growth, while Rasasi's Hawas platform demonstrates the power of seasonal flankers with Hawas Ice maintaining 60+ point year-round interest and Tropical capturing summer demand. The Lidl "near me" breakout proved to be a measurement artifact from store openings rather than sustained consumer behavior change.
Ongoing Stories(2)
Fragrance Dupe Ecosystem
Still TrendingNew dupe entrants continue emerging: Asad Elixir (+500%), Hawas Tropical (+550%), and Hawas Ice (+350%) join the ecosystem. The dupe economy shows no signs of slowing with Lattafa and Rayhaan expanding their clone portfolios.
See previous coverageLidl vs Walmart 'Near Me' Search
Still Trending'Lidl near me' maintains breakout-level interest (7550% rising) as the discount grocery invasion continues. Sustained multi-week growth confirms this is not a one-day spike but a genuine shift in consumer search behavior.
See previous coverageVisualizations(4)
The Hawas Line Extension Play: Ice vs Tropical
Hawas Ice maintains strong year-round interest (peaking at 100 in April 2026, currently at 59), while Hawas Tropical shows emerging growth from 6 to 20-25 range. The Tropical flanker, released in 2025, is building slower but steady traction as a summer-appropriate alternative.
Fragrance Dupe New Entrants: Asad Elixir vs Established Players
Asad Elixir shows explosive growth from zero to 17 interest points, peaking in June 2026. This Lattafa dupe for Dior Sauvage Elixir is the fastest-growing new entrant, while Prada Paradigme has grown steadily from 25 to 91. Rayhaan Aquatica broke out from zero to 30.
French Avenue Portfolio: Liquid Brun Leads the Pack
Liquid Brun shows sustained interest ranging from 30-95, currently at 89 - near its December 2025 peak. Vulcan Feu remains steady at 15. Bujairami Hectic peaked at 31 in June but has declined to 15. French Avenue's portfolio approach is generating consistent search activity.
Lidl 'Near Me' vs Walmart: The Discount Reality Check
Lidl 'near me' searches peaked at 9 in March 2026 but collapsed to effectively zero by August, while Walmart 'near me' maintains steady 40-60 interest range. The Lidl signal shows no sustained search growth despite 'breakout' rising query status.