Sunday, August 23, 2026
The Oma's Pride pet food recall drove search interest from zero to peak in seven days without triggering substitution searches for competing brands, while a "newtro" trend has consumers buying decade-old iPhone 6s devices specifically for their vintage camera aesthetic, prompting Apple to extend iOS support for 10-year-old hardware.
Ongoing Stories(1)
Lidl Geographic Expansion
Winding DownLidl interest has declined to baseline levels since the March peak.
See previous coverageVisualizations(5)
Geographic Concentration: Oma's Pride Recall Interest by State
Connecticut (headquarters), New Jersey, and New York show highest recall search interest. These states were primary distribution markets for the affected Lot BB012729 product.
Raw Dog Food Alternatives Show No Substitution Spike
Despite the Oma's Pride recall, competing raw dog food brands show flat interest with no substitution spike. Stella & Chewy remains steady at ~28-35 throughout the period.
Oma's Pride Recall: From Zero to Peak in 7 Days
Search interest for 'oma's pride' exploded from 0 to 100 following the August 12, 2026 salmonella recall affecting 639 bags across 11 states with 3 reported dog illnesses.
iPhone Buying Patterns: The 'Newtro' 6s vs Modern Models
iPhone 6s shows distinct volatility with a June 2026 peak (6) from the 'newtro' camera trend, while iPhone 12-14 demonstrate more stable seasonal patterns. iPhone 14 peaked at 81 in January 2026.
Webcam Interest: Confirmed Back-to-School Seasonality
Both webcam queries peaked in late June 2026 at 94-98, confirming back-to-school seasonality. Interest has declined to 9 by mid-August as the season ends.