Wednesday, July 29, 2026
iPhone Upgrade Program searches spiked 12-20x in late July as consumers research financing options 6-8 weeks ahead of device launch, while compostable trash bags show a rare 5-month sustained growth pattern driven by municipal composting expansion rather than viral content.
Ongoing Stories(2)
Smart Home Hubs
Winding DownInterest has declined from 26 to 10 since last report, confirming the summer research window has closed. The May peak of 97 is unlikely to return until January 2027.
See previous coverageMiddle Eastern Perfume Dupes
Still TrendingRayhaan Aquatica has overtaken Khadlaj Island Dreams as the volume leader, while Hawas Kobra emerges as a new entrant. The category continues multi-month sustained growth.
See previous coverageVisualizations(4)
iPhone Upgrade Program: The Pre-Launch Financing Spike
Search interest exploded from baseline of 5-8 to 100 in late July 2026, a 12-20x increase. This spike aligns with Apple's September iPhone launch cycle, but represents financing program interest rather than device purchases.
Compostable Trash Bags: The Sustainability Curve
Interest grew steadily from near-zero to peak at 100 in late June 2026, driven by spring cleaning and eco-conscious consumption. Currently at 13, showing post-peak normalization but sustained above early-year levels.
Middle Eastern Perfume Dupes: Sustained Elevation
Three fragrances show continued strength 4+ months after initial breakout: Rayhaan Aquatica (37-74 range), Khadlaj Island Dreams (21-65), and Hawas Kobra (stable 19-34). The dupe category has established staying power.
Smart Home Hubs: Post-Peak Decline Continues
After peaking at 97 in mid-May, smart home hub interest has fallen to 10 - an 89% decline. The summer research window that drove May/June interest has closed as consumers shift focus to fall categories.