Friday, July 24, 2026
Search interest in Middle Eastern perfume dupes shows sustained 12-month growth with Khadlaj Island Dreams climbing steadily as a Louis Vuitton Symphony alternative and Prada Paradigme dupes targeting the men's fragrance market, while the Midwest Poultry Services egg recall and Amy's lentil soup recall triggered sharp one-day spikes creating 48-hour substitution windows for competing brands.
Ongoing Stories(1)
Lidl Near Me Searches: Post-Expansion Normalization
Winding DownContinued decline from 10 to 3—now essentially back to pre-expansion baseline of 2. The geographic rollout surge has fully dissipated.
See previous coverageVisualizations(5)
Egg Recall Search Geography: Arkansas Leads Affected Region
Geographic search concentration for egg recall queries shows Arkansas at 100 (ground zero for Brookshire Grocery distribution), Missouri at 48, Georgia at 20, and Florida at 18. Texas—despite being the production source—ranks fifth at 12. California and New York at 12 and 11 show national news awareness beyond the six-state recall zone (TX, OK, LA, AR, NM, MS).
Egg Recall Search Interest: The One-Day Spike Pattern
Search interest for egg recall terms exploded from near-zero to 100 this week following the 1.6 million egg Midwest Poultry Services recall. 'Egg recall' hit 100 while 'eggs recalled salmonella' reached 22 and 'midwest poultry services egg recall' hit 27. Classic recall-driven search spike—sharp vertical rise indicating news-driven urgency rather than sustained consumer trend.
Middle Eastern Perfume Dupes: Sustained Multi-Month Growth
Three perfume dupes show divergent patterns: Prada Paradigme grew steadily from 5 to peak at 76 (now 43), Khadlaj Island Dreams climbed from 0 to 24 over 12 months, while Rayhaan Aquatica peaked at 30 and declined to 13. Unlike viral spikes, these show sustained 6-12 month growth curves—evidence of a durable category shift, not fleeting TikTok moments.
Amy's Lentil Soup Recall: Single-Day Surge
Amy's lentil soup recall search interest jumped from absolute zero to 100 in a single day—mirroring the PT Organics recall pattern from earlier this week. No prior search history, complete flatline before vertical spike. Another example of reactive food safety search behavior creating one-day substitution opportunities for competing brands.
Lidl 'Near Me' Searches: Post-Expansion Normalization Continues
Lidl location searches peaked at 43 in March 2026 following expansion news, then declined steadily to just 3 by late July. The post-expansion normalization pattern continues—interest now sits barely above the 2-point baseline from pre-expansion levels. The geographic rollout buzz has fully dissipated.