Tuesday, September 15, 2026
Valve's Steam Frame search interest hit 100 and eclipsed every competing VR headset including Steam Deck, while Xbox Game Pass cancellation queries doubled to 35 in 24 hours.
Ongoing Stories(2)
Xbox Game Pass Subscription Fatigue
Major UpdateCancellation queries doubled from 17 to 35 in 24 hours, while base Game Pass interest climbed to 64. The churn signal is strengthening.
See previous coverageDola AI
Still TrendingDola AI remains in rising queries at +1,500% for 'AI' and +1,250% for 'AI app', sustaining its position as the only rising query with real US traction.
See previous coverageVisualizations(4)
Steam Frame vs Meta Quest 3 vs Apple Vision Pro
Steam Frame interest exploded from 8 to 100 in 48 hours after Valve's Sept 14 announcement, now 5x Apple Vision Pro (5) and 4.8x Meta Quest 3 (21).
Steam Frame vs Steam Deck vs Valve Index
Steam Frame (100) just doubled Steam Deck search interest (50) and 14x'd the Valve Index (7), making it Valve's most searched hardware product ever tracked.
Steam VR & VR Games & Half-Life Alyx
Steam VR spiked to 100 alongside Steam Frame, but Half-Life Alyx barely moved from 0 to 1. Platform interest is dominating bundled-game interest by 100x.
Xbox Game Pass vs Subscription Cancellations
Cancellation queries doubled from 17 to 35 in 24 hours while base Xbox Game Pass interest rose to 64, the highest sustained churn signal since we began tracking.